Activist is a framework for responsible consumerism. Because consumerism isn’t going to offset itself..
Fundraising isn’t scalable. Or fair. The way we’ve been using the internet and every digital service available to fundraise and drive funds to nonprofits and the research groups helping solve the big problems, ins’t working.
A campaign to cure cancer won’t be funded on Gofundme. Rhinos wont be saved from extinction on Facebook.
Even with exponential growth in technology, we still haven’t found a clear path to sustainability and as population grows, global resources become limited. The negative effects of consumerism are rapidly killing our environment and mutating social and political norms. We no longer live sustainable lives. Something must be done.
Consumerism CAN be offset. Just not under today’s economic framework for driving funds to nonprofits. And not by consumers. It must be driven by the brands we consume from.
“One very positive trend I see is a growing recognition thatDavid Fischer
doing good in the world is good for companies. The question
is no longer whether the private sector should be participating
in social initiatives, but rather how best they should do so…
This goes beyond tech across all industries. We’re seeing a
generational change taking place that’s driven by a search for
VP Business and Marketing Partnerships,
Consumerism make global wealth navigate in a single direction. Consumer to brand. But as a collective, consumers, brands, governments and the nonprofit sector are in some way responsible and generate value from consumerism. What’s the role then, and level of responsibility in finding global sustainable balance for each of these four identities?
This is centuries-old paradigm and Activist challenges this economic transfer of wealth. Social rules changed, economic and transactional models evolved. Technology is ripe. The way humanity is concerned about the future matured. Responsibility for creating a sustainable future must be deeply shared by the holders of wealth. Activist is a scalable solution to make this happen.
Consumers expect good to happen and feel the responsibility to make it happen belongs to the brands we consume from. For brands this is a time of awakening. Consumers grow increasingly aware of the permanent negative effects of consumerism and demand sustainable business models. We’ve crossed the tipping point on consumerism. Brands must adapt.
Social Responsibility is no longer just a business option.
- 91% of global consumers expect brands to act responsibly and address social or environmental issues
- 90% of global consumers would switch brands to one more socially responsible
- 88% of socially responsible brands are rewarded with increased loyalty
But social responsibility is disconnected. The landscape for connecting, funding and driving attention to social movements and the organizations on field is massively fragmented and inefficient.
- Only 27% of global consumers feel companies have made significant social impact
The market for helping brands create and measure the social impact is highly fragmented. Brands engaged in social good campaigns use a multitude of services that don’t share data with each other. Facebook, Twitter, Google, SalesForce, Wordpres, Paypal, godaddy, gofundme.. These services don’t share data openly and movements quickly lose steam.
Social Responsibility as a Service
Why do we need it? Brands need purpose. But purpose needs to go beyond a line of text on a company’s “About” page and actually take an objective form and role on global sustainability. This is not a solution that can be delivered on one app, one website or any other single service. Otherwise it would have already been done.
Activist goes beyond the platform into a functional framework. It aligns the social marketing goals of brands with the funding needs of nonprofits. An economic framework to help responsible businesses fund nonprofit and research projects and measure impact.
The future is not a centralized social interaction hub, like facebook or Gofundme. The future is already happening all over the web, in micro-actions on every media site and social network. The problem is that we haven’t been using technology right.. until now.
Welcome to the Activist economy.