A campaign to find a cure for cancer won’t be funded on Gofundme. Rhinos won’t be saved from extinction on Facebook. Women’s rights must be much more than a #metoo hashtag on Twitter.
So how do we use social media to help solve the world’s most pressing problems?
Let’s turn capitalism on its heels for a second.. because capitalism isn’t going anywhere, anytime soon. And neither are the negative effects of consumerism on social norms, human rights or the environment.
The way we’ve been using the internet to raise awareness and help drive funds to the organizations helping to solve the world’s most pressing problems ins’t working. Or is it scalable.
But what if you could manipulate technology and social media to produce a whole lot of good instead of just ego-building? Would you? What if you could turn consumerism on its heals to produce at least as much good as it produces negative effects. Would that be a good thing? We think so.
The good news is we don’t need to change anything people already do online to produce more good. The bad news is that social noise is such that it’s not easy for a digital movement to get noticed. No matter how good your intentions are.
Activist is a movement for responsible capitalism. Because consumerism isn’t going anywhere anytime soon…
Consumerism can be offset. Just not under today’s economic framework for how wealth finds its way to the nonprofit sector. Also, it cannot be sponsored by consumers. It must be driven by the brands we consume from and to where the world’s wealth shifts to.
“One very positive trend I see is a growing recognition thatDavid Fischer
doing good in the world is good for companies. The question
is no longer whether the private sector should be participating
in social initiatives, but rather how best they should do so…
This goes beyond tech across all industries. We’re seeing a
generational change taking place that’s driven by a search for
VP Business and Marketing Partnerships,
Social responsibility is no longer just a business option.
Consumerism shifts global wealth in one single direction. Consumer to brand. But as a collective, consumers, brands, governments and the nonprofit sector are in some way responsible, and generate value from consumerism. What’s the role then, and the level of responsibility in finding global sustainable balance for each ?
Social rules changed, economic and transactional models evolved. Technology is ripe for disruption of legacy systems like Facebook and GoFundMe. The way humanity is concerned about the future matured. The future of social change looks nothing like you’ve ever seen before.
Consumers grow increasingly aware of the permanent negative effects of consumerism and demand sustainable business models. We’ve crossed the tipping point on consumerism.
For brands this is a time of awakening. Brands must adapt to responsible consumerism
- 91% of global consumers expect brands to act responsibly and address social or environmental issues
- 90% of global consumers would switch brands to one more socially responsible
- 88% of socially responsible brands are rewarded with increased loyalty
The problem is that social responsibility is disconnected. The landscape for connecting, funding and driving attention to social movements and the organizations on field is massively fragmented and inefficient.
Brands engaged on social digital campaigns use a multitude of services that don’t share data with each other so measuring brand and field impact is close to impossible
What is the cost for a brand to build a digital sense of purpose?
Facebook, Twitter, Intagram, Google Ads, SalesForce, WordPress +12 plugins, Paypal, godaddy, gofundme, google analytics, hosting, domain name.. This is probably the baseline selection of services for any brand looking to run and manage a campaign to raise awareness and fund a cause online..
These services don’t share data openly and social movements quickly lose steam. It’s a lot to support.
Data correlation is the holy grail of social change via digital interactions. The product and the technology are just the vessel. Big problems need big, structured data. It’s time to open the data hose and use it intelligently, responsibly and progressively.
Social movements need to to be institutionalized. They need a digital address where they can be found and a sustainable process that we as users can follow, until the problem is solved.Ze
The movements of the future will need organizational models designed for purely digital interactions. People and organizations worldwide will collaborate and share data and funds for free. Nonprofits will naturally reduce administrative costs and perform better.
The revolution is digital, open and decentralized
Activist decentralizes user touch-points. It is designed to be everywhere, not just in one single app or website. Take the example of Facebook. Billions of eyes on it and it is the last place you think of when you’re looking for information on cancer research or if climate change is real.
Open social media platforms are littered with fake news. Online fundraising lacks trust and accountability. The primary frameworks for driving social movements online don’t scale.
The future of social movements will not happen inside centralized platforms, like Facebook, Instagram or Gofundme. The future is already happening all over the web, every second in digital interactions loaded with good energy and good intent, from users looking to make real world change with the content they post online.
We haven’t been using technology right to harness all this energy and turn it into more than “likes”. Until now.
We can’t change social media habits or carve new digital trends intentionally. These just happen.. But we can transform what 3 billion social media users already do online, into the energy that powers the world’s social movements in an organized, scalable and sustainable way. How cool is that?Ze – Activist founder