Fundgiving and the activist economy.

A campaign to find a cure for cancer won’t be funded on Gofundme. Rhinos won’t be saved from extinction on Facebook. Women’s rights must be much more than a #metoo hashtag on Twitter.

So how do we use social media to help solve the world’s most pressing problems?


Let’s turn capitalism on its heels for a second.. because capitalism isn’t going anywhere, anytime soon. And neither are the negative effects of consumerism on social norms, human rights or the environment.

The way we’ve been using the internet to raise awareness and help drive funds to the organizations helping to solve the world’s most pressing problems ins’t working. Or is it scalable.

But what if you could use technology and the power of social media to produce a whole lot of good instead of just ego-building?

We don’t need to change anything people already do online to produce more good. But for activists to breakthrough social media noise is not easy. Social movements lack structure to get noticed in the long term.

Activist is a solution for responsible capitalism. Because consumerism isn’t going anywhere anytime soon…

But it can be offset. Just not under today’s economic framework for how wealth finds its way to the nonprofit sector.

A movement for responsible capitalism cannot be sponsored by consumers. It must be driven by the brands we consume from and to where most of the world’s wealth shifts to.

“One very positive trend I see is a growing recognition that
doing good in the world is good for companies. The question
is no longer whether the private sector should be participating
in social initiatives, but rather how best they should do so…
This goes beyond tech across all industries. We’re seeing a
generational change taking place that’s driven by a search for
meaning.”

David Fischer
VP Business and Marketing Partnerships,
Facebook

Social responsibility is no longer just a business option. 

Consumerism shifts global wealth in one single direction. Consumer to brand. But as a collective, consumers, brands, governments and the nonprofit sector are in some way responsible, and generate value from consumerism. What’s the role then, and the level of responsibility in finding global sustainable balance for each ?

Social rules changed, economic and transactional models evolved. Technology is ripe for  disruption of legacy systems like Facebook and GoFundMe. The way humanity is concerned about the future matured. The future of social change looks nothing like you’ve ever seen before.


Consumers grow increasingly aware of the permanent negative effects of consumerism and demand sustainable business models. We’ve crossed the tipping point on consumerism.


For brands this is a time of awakening. Brands must adapt to responsible consumerism

Shepard Fairey
  • 91% of global consumers expect brands to act responsibly and address social or environmental issues
  • 90% of global consumers would switch brands to one more socially responsible
  • 88% of socially responsible brands are rewarded with increased loyalty

The problem is that social responsibility is disconnected. The landscape for connecting, funding and driving attention to social movements and the organizations on field is massively fragmented and inefficient.

Brands engaged on social digital campaigns use a multitude of services that don’t share data with each other so measuring brand and field impact is close to impossible

What is the cost for a brand to build a digital sense of purpose?

Facebook, Twitter, Intagram, Google Ads, SalesForce, WordPress +12 plugins, Paypal, godaddy, gofundme, google analytics, hosting, domain name.. This is probably the baseline selection of services for any brand looking to run and manage a campaign to raise awareness and fund a cause online..

It’s time to institutionalize social movements.

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The movements of the future will need organizational models designed for purely digital interactions. People and organizations worldwide will collaborate and share data and funds for free. Nonprofits will naturally reduce administrative costs and perform better.

The next social revolution will be digital, open and decentralized.

Self-serve social media platforms are littered with fake news. Online fundraising lacks trust and accountability. The primary frameworks for driving social movements online are broken.

Take the example of Facebook. Billions of eyes on it daily, and it is the last place you would think of when you’re looking for information on cancer research or if climate change is real.

The future of social movements will happen outside of Facebook, Instagram and Gofundme. The future is already happening, all over the web, with every digital interaction loaded with good intentions.

But..

We haven’t been using technology right. “Likes” and hashtags don’t translate into real world impact.

We can’t change social media habits. But what if we can harness the good energy of 3 billion social media users and use that energy bring awareness to and help fund the world’s social movements, in an organized, scalable and sustainable way?

..

Posted by Activist